Is Facebook enough for my business?

1. You don't own your page

Facebook can change its rules, reduce the reach of your posts, or even suspend your account, without warning and without real recourse. A website, on the other hand, is yours.

2. You're invisible on Google

A Facebook page almost never shows up when someone searches "[your trade] near me" on Google — Google and Facebook are two separate worlds that don't reference each other.

3. It doesn't build trust with everyone

Some customers, especially for bigger purchases, look for a real website before doing business with you. Not having one can read as a lack of seriousness, even when that's not true in your case.

So should you drop Facebook entirely?

No. Facebook stays useful for conversation with your existing customers and for targeted ads. The right approach: a website you own as your base, with social media as the megaphone around it.