Why doesn't my website show up on Google?

1. The site is too new

Google first has to discover your site, then explore it (the technical term is "crawling"), then decide whether it deserves to show up in results. For a brand-new site, that usually takes a few weeks, sometimes longer.

2. Nobody told Google to visit it

A file called a "sitemap" tells Google which pages exist. Without one, Google explores at random and can miss pages. That sitemap also needs to be submitted in a free Google tool called Search Console.

3. The content doesn't answer any real search

Google tries to guess what people are searching for, then show them the page that answers it best. A site that only talks about the business itself ("Welcome to our company"), never naming what customers actually search for ("emergency plumber Laval"), has less chance of being found for those searches.

4. The site is slow, or breaks on phones

Google measures speed and the mobile experience, and penalizes sites that lag or overflow the screen on a phone.

5. No other site talks about yours

Links coming from other sites (business directories, partners, media mentions) remain a real trust signal for Google.

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